on october 14-18, 2018, the gitex (gulf information technology exhibition), themed "experience future urbanism," was held in the united arab emirates. gitex, known as one of the three largest it exhibitions in the world, is the largest and most influential computer, communications and consumer electronics exhibition in the middle east.
in gitex, hengtong, acting as the world-leading provider of communications cable solutions, demonstrated such blockbuster products and solutions as air-blown micro cables, four series of communications optical fibers, flexible access solutions, fttx solutions, integrated cabling, rail transit, offshore oil platform cable solutions, transoceanic communications solutions, epc engineering packages, and etc., which showcased chinese communications technologies and products and enhanced international exchanges between china and the middle east.
on october 15, hengtong’s communications project was awarded "the second batch of service-oriented manufacturing demonstration project” by the state ministry of industry and information technology. hengtong created the idea of "product system integration platform service" to improve the service combining in "r & d, production, sales, construction and service". hengtong helps boost the construction of communications infrastructure in the world.
with its complete communications industry chain and technological innovation achievements, hengtong has attracted the attention from operators and customers from the middle east including uae, saudi arabia, oman, etc. many customers expressed their desire to conduct in depth communication and establish cooperation with hengtong on the spot.
recently, due to the infrastructure construction requirements are growing rapidly in the middle east, the import of communications-related equipment is increasing year by year. the wide and fiercely-competitive communications market in the middle east has aroused the strong concern of the industry. as a global energy interconnection system solution provider, hengtong has always attached great importance to the middle east and africa markets. three-year broadband project in saudi arabia, the largest market in the middle east region, is part of the saudi arabia's vision 2030. the project, signed by crown prince mohammad bin salman al saud, currently achieves total size of about 8 billion saudi riyals (2.1 billion dollars). the project is expected to construct or expand the optical networks throughout saudi arabia, with a target coverage of 80% from the original 44% by the end of 2020, which indicates the surging communications demand in middle east. apart from saudi arabia, hengtong has completed bahrain telecom's 3 years exclusive outdoor cable supply and won the trust from clients. in addition, hengtong has also been active in bidding projects for large projects in the middle east and developed a series of overseas promotion strategies with the expectation that hengtong may achieve more cooperation with the middle east partners in the future.
as a communication service provider in the global market, the innovation-driven hengtong aims at the cutting-edge of the industry, vigorously layouts the industry application fields, and brings the latest and most advanced communications cable technology to the middle east, conveying the wisdom image of china to the world and laying a solid foundation for global interconnection.